This campaign aims to equip builders with a ready-to-use pitch for hosting on-site summer events. These events take advantage of high seasonal interest, especially among families, and help position the client as and active, connected members of their local community. It uses a sunny, nostalgic visual style featuring Polaroid-inspired imagery and vibrant, playful colors to evoke a sense of fun and community. A key interactive element is a collectible passport, where attendees can gather colorful stamp designs at each community event they attend.
