![](https://cdn.myportfolio.com/3b07bfc7-04ed-47fe-adde-e97519642dcd/331ab8b1-3ba3-4268-9036-8543f90f26e1_rw_1920.jpg?h=bcb162f0066cfcd9f9718a6f629f07fe)
Foundry is a fictional retail brand targeted toward spice enthusiasts. Through specialized stores and branded products, Foundry offers a gourmet way to purchase, gift, and create hot sauces and spice-based artisanal goods. By combining materials that are both handcrafted and industrial, I designed the Foundry brand to communicate craftsmanship, authenticity, and simplicity. As part of my process, I applied a screen-printed texture to the core ingredient of Foundry's visual brand: the hot pepper.
![](https://cdn.myportfolio.com/3b07bfc7-04ed-47fe-adde-e97519642dcd/9bc8256d-922e-4924-9cbc-af9615ad5b39_rw_1920.jpg?h=73a33684b053cc2d2ce8637a4741ff79)
![](https://cdn.myportfolio.com/3b07bfc7-04ed-47fe-adde-e97519642dcd/50eb25fe-1685-48aa-a5ed-963481c06826_rw_1920.jpg?h=a57cea7be33c90b9f4cc3c35429e970f)
![](https://cdn.myportfolio.com/3b07bfc7-04ed-47fe-adde-e97519642dcd/2fef1522-0e69-4918-8ede-559755624bd4_rw_3840.jpg?h=b1c69f66678885d710829e1ef183ffa4)
![](https://cdn.myportfolio.com/3b07bfc7-04ed-47fe-adde-e97519642dcd/7b659471-4964-4b7b-b005-aa04b678c4d9_rw_1920.jpg?h=97c1bb84bc34aee845c121ac31f19c32)
![](https://cdn.myportfolio.com/3b07bfc7-04ed-47fe-adde-e97519642dcd/8217b432-f54e-41fc-ae8b-b727d5e10b58_rw_1920.jpg?h=07c03d086a4108e9ff06d8c6b2df47ca)
![](https://cdn.myportfolio.com/3b07bfc7-04ed-47fe-adde-e97519642dcd/95034663-cd92-453b-8332-448a421cb2ab_rw_3840.jpg?h=5429976ee65086941e04aa7b2b52b4c4)
![](https://cdn.myportfolio.com/3b07bfc7-04ed-47fe-adde-e97519642dcd/4063a814-5760-4d8d-a462-086bc24200cc_rw_3840.jpg?h=562089e0e848ccba8dcf66ee6e9ed7db)